Science in Sport plc is uniquely placed to capitalise on the fast-growing global sports nutrition market.

The global sports nutrition market is valued at over £11 billion and is projected to grow by 8% per year to £18 billion by 2023, fuelled by consumers increasing appetite for trusted products that enable a healthier lifestyle.

Science and Sport is responding to this opportunity with a range of premium performance nutrition products through two trusted and renowned brands PhD and SiS. They are widely available through digital and retail channels and together provide one of the broadest and most high quality ranges available.

With an unrivalled reputation for scientific innovation, quality and integrity, an extended range of products to meet all consumer needs and occasions, and strong brand association with leading sports including boxing, cycling, football, swimming, triathlon, tennis, rugby and athletics, Science in Sport is well positioned to benefit from strong market growth.


Value of global sports nutrition market.


Anticipated annual growth in the global market.

Global Market Drivers

  • Consumers pursuing healthier lifestyles
  • Growing international demand for sports nutrition products
  • Customers demanding trusted differentiated products that can be consumed throughout the day
  • Increasing focus on convenience and taste
  • Media raising awareness of the role that sports nutrition plays

SiS and PhD: A formidable combination

In 2018 Science in Sport PLC acquired PhD Nutrition, a leader in the fast-growing performance nutrition protein market, creating a global sports nutrition business catering to the needs of consumers across international markets.

With a reputation for high quality ingredients, innovation founded on scientific research, and unrivalled approach to banned-substance control, Science in Sport benefits from a premium market position across a number of adjacent markets.

Customer Segments

PhD and SiS have highly complementary products ranges, operations and sales channels, and unrivalled expertise in differing categories and geographies. Combined, these leading brands create significant synergies, and the opportunity to leverage each others existing markets, and together further penetrate existing markets and conquer new markets. Our brands offer consumers an extended range of unbeatable products, helping to drive forward our ambition to be the world’s #1 premium performance nutrition business.

  • Premium endurance sport nutrition brand for professional athletes and sports enthusiasts
  • Unrivalled reputation for scientific innovation and banned substance control
  • Established presence in 80+ markets including the UK, USA, Italy, Australia, Russia and China
  • Strong online presence with established e-commerce platform a strategic growth driver
  • Established third-party online partnerships include Amazon and TMall in China
  • Premium protein brand for gym lifestyle
  • Exceptional reputation for innovation and portfolio extension through sub brands
  • Established presence in 45+ markets including the Middle East and China
  • Strong retail presence through key retail partners
  • Established retail relationships with specialist health shops, including Holland & Barrett, plus Grocery and High Street

Key Growth Opportunities

New Verticals

Our established manufacturing model supports industry-leading margins and presents an opportunity to extend this across the PhD range.

New Markets

Our recognised brands present an opportunity to expand into new sports and new geographies.

Portfolio Enhancement

Our renowned brands present an opportunity to add to our extended range of products

Complementary Business

As our brands become even better known to more consumers we have an opportunity to expand into adjacent categories and channels.

Strategic Pillars and Priorities


We have assembled an unrivalled team of experts and have recruited people with complementary skills from world beating organisations with a passion for our brands and a commitment to our values.

Science & Innovation

We have developed unique scientific insights into sports nutrition and we are building on this to develop innovative new products to enable our customers to perform at their best.


We own two of the most established and highest profile international performance nutrition brands with strong brand equity, and we are investing to further build awareness in new markets and sporting verticals.


We are constantly in our high quality e-commerce proposition which is powered by the market leading Magento 2 software to drive sales, and extending our reach through third party relationships.


We are leveraging our existing channels and investing in new international opportunities for our extended range.

Our Vision

To be the world’s #1 premium performance nutrition business.